--- description: Read the SmartRetry Cookie Policy to learn what cookies and similar technologies we use, why we use them, and how you can manage your preferences. title: SmartRetry Cookie Policy | Payment Recovery Platform image: https://cdn.smartretry.com/cdn-cgi/image/width=1200,height=630,quality=85,fit=cover/https%3A%2F%2Fcdn.smartretry.com%2F_next%2Fstatic%2Fmedia%2Fog-image.0z0q4_5kazzzo.jpeg --- [Skip to main content](#main-content) # cookie policy Last updated August 23, 2026 Change which categories of cookies you allow at any time. See our [Privacy Policy](/privacy-policy). Cookie Preferences This Cookie Policy explains how SmartRetry (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website at (“Website”). ## 1.What are cookies? Cookies are small data files placed on your device when you visit a website. They allow the website to remember your actions and preferences over time. Cookies set by the website owner (in this case, SmartRetry) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Most cookies on our Website are first-party cookies routed through Cloudflare Zaraz, our server-side tag management platform. Microsoft Clarity and Zoho SalesIQ are integrated directly into our Website and set both first-party cookies (under smartretry.com) and third-party cookies (under their respective provider domains). Some services also store data in your browser’s local storage, which we treat the same as cookies in this policy. ## 2\. How can I control cookies? You can manage your cookie preferences through our Cookie Preference Center, accessible via the “Cookie Preferences” link in the footer of every page. The banner appears automatically for new visitors and offers three options: * **Accept All** – Allows all cookies * **Reject All** – Allows only strictly necessary cookies * **Customize** – Choose specific categories Essential cookies cannot be rejected as they are required for the Website to function. If you reject other cookies, you can still use our Website normally. Your choice is stored for one year. After one year, we will ask you to renew your consent. You can also reset your choice at any time by clicking “Cookie Preferences” in the footer. ## 3.Cookies we use ### 3.1 Strictly Necessary Essential for the Website to function. Cannot be disabled. | Cookie | Provider | Purpose | Expires in | | -------------------- | ---------------- | ----------------------------------------------- | ---------- | | NEXT\_LOCALE | SmartRetry | Remembers your language for the current session | 1 year | | zaraz-consent | Cloudflare Zaraz | Stores your cookie consent preferences | 1 year | | cfz\_zaraz-analytics | Cloudflare Zaraz | Internal client identifier for tag management | 1 year | ### 3.2 Analytics Help us understand how visitors use our Website. Loaded only with your consent. | Cookie | Provider | Purpose | Expires in | | --------------------------------------- | ------------------------------ | ----------------------------------------------------------------------------- | ------------- | | cfz\_google-analytics\_v4 | Google Analytics 4 (via Zaraz) | Stores GA4 client ID and session metrics | 1 year | | cfzs\_google-analytics\_v4 | Google Analytics 4 (via Zaraz) | Stores session pageview counter | Session | | LS\_CSRF\_TOKEN | Zoho SalesIQ | Protects the chat session against cross-site request forgery | Session | | zalb\_4322b5325e | Zoho SalesIQ | Distributes requests across Zoho SalesIQ servers | Session | | uesign | Zoho SalesIQ | Authenticates the chat widget session | 13 months | | siq\_embed (local storage) | Zoho SalesIQ | Stores an anonymous visitor identifier and widget configuration | Until cleared | | mintlify\_anonymous\_id (local storage) | Mintlify | Assigns an anonymous identifier to documentation visitors for usage analytics | Until cleared | | \_clck | Microsoft Clarity | Persists Clarity User ID across sessions for behavioral analytics | 1 year | | \_clsk | Microsoft Clarity | Connects multiple pageviews into a single session recording | 1 day | | CLID | Microsoft Clarity (clarity.ms) | Identifies the first time Clarity saw this user | 1 year | | ANONCHK | Microsoft Clarity (clarity.ms) | Indicates whether MUID is transferred to ANID for advertising purposes | 10 minutes | | SM | Microsoft Clarity (clarity.ms) | Synchronizes MUID across Microsoft domains | Session | ### 3.3 Advertising Used to identify potential business customers, deliver relevant ads, and measure their effectiveness. Loaded only with your consent. | Cookie | Provider | Purpose | Expires in | | ----------------------------- | ------------------------------ | --------------------------------------------------------------------------------------------------------------------- | ------------- | | utmHistory | SmartRetry | Stores UTM campaign parameters from the arrival URL to attribute conversions to their originating marketing campaign. | 30 days | | cfz\_facebook-pixel | Meta Pixel (via Zaraz) | Identifies browsers for ad serving and conversion tracking | 1 year | | MUID | Microsoft (bing.com) | Identifies unique browsers across Microsoft properties for advertising | 13 months | | MUID | Microsoft (clarity.ms) | Synchronizes Microsoft user identity between Clarity and Microsoft Advertising network | 13 months | | MR | Microsoft (bing.com) | Indicates whether to refresh MUID across Microsoft Advertising network | 7 days | | MR | Microsoft Clarity (clarity.ms) | Indicates whether to refresh MUID across Clarity infrastructure | 7 days | | \_lfa | Leadfeeder (Dealfront) | Identifies the returning visitor session used to associate website visits with a company | 1 year | | \_lfa (local storage) | Leadfeeder (Dealfront) | Stores the same visitor identifier in browser local storage as a fallback | Until cleared | | \_lfa\_expiry (local storage) | Leadfeeder (Dealfront) | Stores the expiry timestamp for the local storage identifier | Until cleared | | SRM\_B | Microsoft Bing | Tracks user interactions for Microsoft Advertising conversion attribution | 13 months | | SRM\_I | Microsoft Bing | Maintains user identity across Microsoft Advertising sessions | 7 months | ## 4\. Third-party services we use | Service | Integration | Privacy Policy | | ---------------------------- | ---------------------------------------------------------- | ------------------------------------------------------------ | | Google Analytics 4 | Via Cloudflare Zaraz | [View](https://policies.google.com/privacy) | | Microsoft Clarity | Direct integration | [View](https://privacy.microsoft.com/en-us/privacystatement) | | Microsoft Advertising (Bing) | Via Microsoft Clarity | [View](https://privacy.microsoft.com/en-us/privacystatement) | | Meta (Facebook) Pixel | Via Cloudflare Zaraz | [View](https://www.facebook.com/privacy/policy) | | Leadfeeder (Dealfront) | Client-side script, consent-gated via Cloudflare Zaraz | [View](https://www.leadfeeder.com/privacy/privacy-notice/) | | Mintlify | Documentation platform () | [View](https://www.mintlify.com/legal/privacy) | | Zoho SalesIQ | Direct integration | [View](https://www.zoho.com/privacy.html) | | Cloudflare Zaraz | Core infrastructure | [View](https://www.cloudflare.com/privacypolicy/) | ## 5\. Conversion API (CAPI) In addition to browser cookies, we use Meta’s Conversion API to send conversion events directly from our servers to Meta. When you submit a form, we may transmit hashed versions of your contact information (email, phone, name) to help match conversions to ad campaigns. This data is hashed using SHA-256 and cannot be reverse-engineered. The Conversion API is only activated when you have explicitly consented to advertising cookies. If you reject advertising cookies, no data is sent to Meta through CAPI, even though it is a server-side technology. ## 6\. Information you provide directly When you submit a form on our Website (such as a demo request or contact form), you provide us with information like your name, email, phone number, and company details. This information is processed separately from cookies, based on your explicit request to contact us. We use this information to respond to your inquiry, provide our services, and (with your consent) measure the effectiveness of our marketing campaigns through Meta’s Conversion API and similar tools. This processing is governed by our [Privacy Policy](https://www.smartretry.com/privacy-policy), not this Cookie Policy. ## 7\. Controlling cookies through your browser You can manage cookies through your browser settings: * [Chrome](https://support.google.com/chrome/answer/95647) * [Firefox](https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer) * [Safari](https://support.apple.com/en-ie/guide/safari/sfri11471/mac) * [Edge](https://support.microsoft.com/en-us/windows/microsoft-edge-browsing-data-and-privacy-bb8174ba-9d73-dcf2-9b4a-c582b4e640dd) You can also opt out of specific tracking services directly: * **Google Analytics:** [Opt-out Browser Add-on](https://tools.google.com/dlpage/gaoptout) * **Microsoft (Clarity & Bing):** [Privacy Dashboard](https://choice.microsoft.com/) * **Meta:** [Ad Preferences](https://www.facebook.com/ads/preferences) ## 8\. Children’s privacy Our Website is not intended for children under 16\. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us at [privacy@smartretry.com](mailto:privacy@smartretry.com). ## 9\. Related policies This Cookie Policy is part of our broader approach to privacy and transparency. For more information, please see: * [Privacy Policy](https://www.smartretry.com/privacy-policy) – how we collect, use, and protect your personal data * [Terms of Use](https://www.smartretry.com/terms-of-use) – the rules and conditions for using our Website ## 10\. Updates to this policy We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. The “Last updated” date at the top indicates when it was last revised. When we make material changes, we may also notify you through our cookie consent banner. ## 11\. Where can I get further information? If you have any questions about our use of cookies or other technologies, please email us at [privacy@smartretry.com](mailto:privacy@smartretry.com) or contact us through our [contact form](https://www.smartretry.com/contact). --- ```json {"@context":"https://schema.org","@type":"WebPage","@id":"https://www.smartretry.com/cookie-policy","name":"cookie policy","url":"https://www.smartretry.com/cookie-policy","inLanguage":"en","isPartOf":{"@type":"WebSite","@id":"https://www.smartretry.com/#website","name":"SmartRetry","url":"https://www.smartretry.com","description":"Payment recovery guides, tools and reference data from SmartRetry - failed payment recovery, false decline prevention and authorization rate optimization.","inLanguage":"en","publisher":{"@type":"Organization","@id":"https://www.smartretry.com/#organization","name":"SmartRetry","url":"https://www.smartretry.com","logo":{"@type":"ImageObject","url":"https://cdn.smartretry.com/logo.png","width":{"@type":"QuantitativeValue","value":175,"unitCode":"PX"},"height":{"@type":"QuantitativeValue","value":29,"unitCode":"PX"}},"description":"SmartRetry is a smart payment recovery platform that helps businesses save revenue from failed payment transactions and reduce false declines.","sameAs":["https://x.com/smartretry","https://www.facebook.com/smartretry","https://www.instagram.com/smartretry","https://www.linkedin.com/company/smartretry","https://www.youtube.com/@smartretry"],"contactPoint":{"@type":"ContactPoint","contactType":"customer support","availableLanguage":["Hebrew","English"],"url":"https://www.smartretry.com/contact"},"address":{"@type":"PostalAddress","streetAddress":"Menachem Begin","addressLocality":"Tel Aviv-Yafo","addressCountry":"IL"}}},"author":{"@type":"Organization","@id":"https://www.smartretry.com/#organization","name":"SmartRetry","url":"https://www.smartretry.com","logo":{"@type":"ImageObject","url":"https://cdn.smartretry.com/logo.png","width":{"@type":"QuantitativeValue","value":175,"unitCode":"PX"},"height":{"@type":"QuantitativeValue","value":29,"unitCode":"PX"}},"description":"SmartRetry is a smart payment recovery platform that helps businesses save revenue from failed payment transactions and reduce false declines.","sameAs":["https://x.com/smartretry","https://www.facebook.com/smartretry","https://www.instagram.com/smartretry","https://www.linkedin.com/company/smartretry","https://www.youtube.com/@smartretry"],"contactPoint":{"@type":"ContactPoint","contactType":"customer support","availableLanguage":["Hebrew","English"],"url":"https://www.smartretry.com/contact"},"address":{"@type":"PostalAddress","streetAddress":"Menachem Begin","addressLocality":"Tel Aviv-Yafo","addressCountry":"IL"}},"publisher":{"@type":"Organization","@id":"https://www.smartretry.com/#organization","name":"SmartRetry","url":"https://www.smartretry.com","logo":{"@type":"ImageObject","url":"https://cdn.smartretry.com/logo.png","width":{"@type":"QuantitativeValue","value":175,"unitCode":"PX"},"height":{"@type":"QuantitativeValue","value":29,"unitCode":"PX"}},"description":"SmartRetry is a smart payment recovery platform that helps businesses save revenue from failed payment transactions and reduce false declines.","sameAs":["https://x.com/smartretry","https://www.facebook.com/smartretry","https://www.instagram.com/smartretry","https://www.linkedin.com/company/smartretry","https://www.youtube.com/@smartretry"],"contactPoint":{"@type":"ContactPoint","contactType":"customer support","availableLanguage":["Hebrew","English"],"url":"https://www.smartretry.com/contact"},"address":{"@type":"PostalAddress","streetAddress":"Menachem Begin","addressLocality":"Tel Aviv-Yafo","addressCountry":"IL"}},"dateModified":"2026-08-23T10:03:31.000Z"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.smartretry.com/"},{"@type":"ListItem","position":2,"name":"cookie policy","item":"https://www.smartretry.com/cookie-policy"}]} ```